An Open Letter To Olamide ” LawOf Diminishing Return “

This Writer Nailed it with " Baddo, have you
heard of the point of equilibrium? That's the
point when the law of diminishing return
sets in." Share your thoughts
"I am a fan of yours and I have followed your
growth from the days with ID Cabasa and the
Coded Tunes crew, to your days under Toni
Payne's management. Parting ways with her
was quite risky but I felt it was a move worth
making as you needed a fully dedicated
management to grow your career. That move
paid off and you're now better off for it.
Pitching your tent with 1805 Entertainment,
your immense talent and the void left by
Dagrin's demise meant only one thing – A top
spot for you! I am glad you fit in perfectly. A
bolder move to start YBNL Nation and you
going ahead to drop your second album on the
YBNL Nation/1805 Entertainment imprint was
another risky move that still paid off. At that
point, I knew the 'god of music' was behind
you.
Though it wasn't so surprising to see the
street embrace the album cos of it quality street
wise content, the rate at which the 'butties'
accepted you too was alarming. People
preached the YBNL gospel and gladly talked
about how good the album was. Even my
cool friend Fola Alade became an advocate of
'Razz being the new Cool', no thanks to you. But
while we where enjoying Jale, Street Love, Jesu
O kola, Stupid Love, First of All, Ilefo Illuminati
amongst other beautiful songs, dear Olamide,
you unconsciously killed the album!
Yes, you unfortunately killed it by releasing too
many materials not so long after the album
dropped and you shifted our attention off the
album. To make matters worse, some of these
songs were not half as good as the songs on
the album and they also were not
wellpromoted, Confession, Tonto Dike, Baddest
Nigga That ever liveth, e.t.c. Needless to say that
some were also really good, cos some of us still
have Turn Up and Durosoke topping our
playlists.
Baddo, have you heard of the point of
equilibrium? That's the point when the law of
diminishing return sets in. It happens to
everything and everyone. In simple terms, it's
the point where you get to the peak, have
nothing extra to offer and the drop starts. To
some, the drop might not be deep while to
some, they would never rise to that point again.
Unfortunately, this happens a lot in the music
industry. While we agree that you are HOT at
this moment and the inspiration is much,
brother, please do not wear yourself out. Ma le
ara e ni ere.
Truth is when you saturate the market with too
many materials, we get tired easily, we don't
pay full attention to them and the songs end up
not getting as much love as they should. Keep
recording, keep saving them in the cloud and
don't push too many songs within a short
period. Let the fans yearn for more, let us
savour the goodness of some of what you
already have.
On a final note, I love the way your personality
is gradually evolving 'cos building a brand of
yourself should be beyond your music. I
foresee a near future where corporate
brands that want to connect with the streets
would come to you, simply because you are the
link between the streets and the corporate
world. A celebrated grass to grace story. The
true voice of the streets.
Oremade, a Lagos-based marketing
executive and entertainment enthusiast, can be
reached via seunoremade@yahoo.com or on
twitter "
@seunoremade

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